Wai Wai
It's All Gone Wai Wai
Play case study Video 
Objective
To introduce the WAI WAI cult to the mainstream digital audience.
Idea
We made WAI WAI the voice of the youth, quirky, crazy and fun. We introduced the WAI WAI twist to mundane recipies and created a fun persona for the brand.
Result
660%
Increase in fanbase
10,000
Twitter followers organically
300,000
Impressions on YouTube
1.6M
Impressions on Facebook
×
Landscape view not available for this website