Johnson's
Baby

Best For Baby

Platform Video Content Marketing Johnson & Johnson
India's first branded content platform to cross 100,000 subscribers

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Objective

Create simple meaningful and engaging content that could easily be consumed by any parent

Idea

Created videos that helped people in their parenting journeys

Result

No.1

Subscribed branded channel in India

241

Videos created

285M

Lifetime views

76%

View through rate

31.21%

Views compared to the industry average

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